Flowers are available in stores year-round. But do they bloom year-round? No. Yet, we experience this constant availability as convenient and self-evident.
Natuurlijk exaggerates the human need to shape, control, and use nature as a backdrop to the point of absurdity. It presents an image of flowers that is impossible in nature: with unrealistically bright colors and distorted shapes. The combination of nature and technology creates flowers that can be switched on and off. A controlled, staged version of the natural process.